You know how to make money. You know how to run your business. You may even know a thing or two about marketing your business. But do you know the true cost of making money with your business?
When I ask this of the business owners I coach, the answers are always the same and usually includes a stunned "deer in the headlights" look on their face.
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Did you ever see Mark McGuire or Sammy Sosa hit a home run? One of those booming 500-footers. What a thrill.
Now, imagine you're sitting right behind home plate, bottom of the ninth inning, score tied, your favorite team at bat, the winning run on third base. The runner breaks for home and the batter lays down a perfect squeeze bunt. The ball gets past the pitcher and the run scores! That's a different but equally thrilling moment.
When you compare small business to baseball, is small business a home run or a squeeze play?
There's substantial evidence for both.
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More than half of the nation's employees work for small businesses, making up 47 percent of all sales in the country. This means that responsibility for the safety and security of employees and customers has never been so important for small business owners.
On a per-person basis, dishonest employees steal approximately 8.6 times the amount stolen by shoplifters ($847.81 vs. $98.56)
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"You can have brilliant ideas but if you can't get them across, your ideas won't get you anywhere."
(Lee Iacocca)
To translate a vision into reality requires the support of others. Good communication is a prerequisite to gaining buy-in.
Although conveying a strategy may not seem difficult, with a carefully developed communication plan, there is a better chance of making sure that everyone hears the message, and in a way that will build support.
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If you are not careful, you may succeed so much you become a marketing disaster.
Marketing is more than attracting customers and selling to them. It is also keeping them. That means marketing is also customer service.
There is an inherent danger in success. A company can out-grow its good customer service, turning a marketing plus into a marketing minus. A company that once thrived by pleasing its customers can overnight become the Company from Hell when growth outstrips the willingness to treat customers right.
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RemoteView is a cost-effective way for owners to be in two places at once. Business owners can check on business operations from home or while at another store, or they can verify if employees are opening late or closing early, RemoteView helps you ensure customer service, employee productivity, and other business operations are moving smoothly even when you are away.
The ability to monitor locations in near real time on demand.
A deterrent to employee theft, shoplifting and false accident reports.
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