This week I was asked what is involved in editing a newsletter and thought I'd pass it along to others since I advocate every webmaster have a regular e-mail newsletter to keep in touch with potential clients and create a sense of community within their audience of web site visitors.
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Strange title for an article from a guy who makes his living creating Internet strategies for small businesses, I know.
Consider this: if your target market is small businesses, the bulk of your market isn't even online yet. If you sell computer hardware, software or Internet services of any type, and don't have an offline marketing plan you're ignoring a significant and lucrative market.
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Over the course of a few years, the World Wide Web has become one of the one most effective communications tools, often getting the lion's share of press coverage when 'high-tech' issues are covered. However, it's e-mail that has become even more heavily used, even if it gets less attention from the media.
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E-commerce is the talk of the business world. And it is quite obvious why. E-commerce allows you to reach customers that you wouldn't otherwise be able to reach, and it allows to make a machine take the place of a salesperson, cutting costs and increasing efficiency.
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Many people compare the relatively new field of Internet marketing to the much older and established field of direct-mail marketing and, specifically, niche catalog selling through the good old USPS.
The comparison is valid. Direct mail shares much with Internet Marketing. As I said in my new book, Thinking Like An Entrepreneur, the new methods of Internet marketing are the natural evolution of direct mail.
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As the saying goes on the web "Content is King." There is no argument that if you are going to have an effective Internet presence you must have current, dynamic content that gives your visitors reasons to come back time and again. While content may be king there seems to be little discussion about the optimal way to manage this content for small to medium sized businesses.
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There are only two types of web sites on the Internet: active and passive. The difference?
One makes money and the other doesn't.
The more people I meet over the Internet, the more I realize why people aren't successful at turning a profit with their web sites. From what I have seen, most people have built passive web sites and they just sit back and wait for the orders to come in.
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