These 3 simple marketing strategies work for any business. You can implement them quickly and produce immediate results. They won't cost you much money. And the sales growth they generate continues as long as you continue using them.
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An intelligently structured marketing program tells you what to do and what the other guy is doing. And I'm not just saying this stuff to get you to buy the book! By this point, you should already own it. Still, I sense you're not convinced you need to market your business. Well, I could be wrong. It's not likely, when you consider how prevalent marketing is in our society, but I suppose anything is possible.
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If you are a small or very targeted marketer, you may sometimes struggle with putting direct marketing theory into practice. In my direct marketing career spanning more than 20 years, I have worked with sophisticated larger organizations as well as with smaller ones who had a hard time meeting direct marketing's so-called "requirements" for testing volumes.
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Here's a tip for those who rely on the written word to sell, advertise or otherwise promote their business: Don't look foolish in print.
For instance, if you write your own marketing copy but you don't write for a living, at least have a professional writer edit your work before you let the rest of the world see it. A couple hours of editing is well worth what you spend when you consider the cost of not being edited.
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